Streaming Subscribers Have Itchy Trigger Fingers During COVID-19, With Churn Rate Rising To 41% – Report

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The overall “churn” rate, reflecting how many customers cancel their subscriptions to streaming services, rose to 41% during the first quarter of 2020 from 35% in the same period of 2019. Research firm Parks Associates revealed the statistic Monday, describing it as a gauge of consumers experimenting with streaming during COVID-19 shutdowns. The past few […]
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